For the launch of Gap’s new loyalty program “Sprize” (exclusive to Vancouver-area stores), the clothing icon turned an entire store upside down. The program, which allows customers to buy clothing at full price and receive automatic credits should it go on sale in the next 45 days, has been touted as “turning shopping on its head” — thus the stunt. Kudos to a client for going all out on a campaign. It certainly garnered attention and PR for the new program.
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