Apple sold their 1 billionth app this week. That’s billion with a B. After only nine months. So, what does that mean for those of us in the communication business? Some say it means “app-vertising” — branded mobile apps. Don’t believe us? Take a look. Uniqlo's Uniqlock app, The Adidas Urban Art Guide, Audi’s A4 Driving Challenge and Chanel's Mobile Application may all be forerunners of the next generation of advertising.
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