Met some great people this weekend at the film festival in Phoenix. Effective movie marketing was certainly one of the things on everyone’s minds … so we’d thought we’d share what Sony marketing execs Jeff Blake and Marc Weinstock had to say about the subject (after all, they’re batting 5 for 5 this summer). Here are the 10 lessons they say they’ve learned after a hard summer of sagging attendance (down 2.5% according to Hollywood.com). Looks like Twitter tanked and Facebook is our friend.
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