Monday, August 23, 2010
AdAge gave us it’s take on what the studios did right (and wrong) marketing the summer’s big-screen selections today. The season kicked off with a $100 million marketing bonanza from Paramount and Marvel Entertainment (with 11 different marketing partners) for Iron Man 2. So why did the film underperform? Not lack of awareness, that’s for sure. Overall, the big winner was Sony, who surprised without a single flop this summer. 20th Century Fox, however, rated a C- … and some friendly advice: avoid the ‘80s at all costs.