Monday, August 30, 2010

For Our Friends From Phoenix.

Met some great people this weekend at the film festival in Phoenix. Effective movie marketing was certainly one of the things on everyone’s minds … so we’d thought we’d share what Sony marketing execs Jeff Blake and Marc Weinstock had to say about the subject (after all, they’re batting 5 for 5 this summer). Here are the 10 lessons they say they’ve learned after a hard summer of sagging attendance (down 2.5% according to Looks like Twitter tanked and Facebook is our friend.

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