Thursday, June 17, 2010

The OTHER Slogan.

What do you do when everyone — and we mean everyone — knows your product’s slogan? You change it, naturally. At least that’s what the National Pork Board is doing. They’ve grown tired of their “The Other White Meat” line and will soon be investing lots of time and money in creating an unknown line that will then take more time and money to introduce and repeat enough that it becomes well-known. Oink.

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