Monday, May 24, 2010

Pick Your Price @ Panera.

Panera Bread, Carol’s office away from the office, has opened a unique St. Louis Bread Company store in Clayton, Missouri. The hook? Pay what you want. It’s true. The store has suggested prices posted, but you can pay whatever you like for your order -- $1, $10, $100 — it’s up to you.

The pilot restaurant is run by a nonprofit foundation. If it can sustain itself financially, Panera will expand the model around the country within months. It all depends on whether customers will abide by the motto that hangs above the deli counter: "Take what you need, leave your fair share." Intrigued? Read more

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