If I asked you which company was brown, most all of you would say UPS. And all I mentioned was a color. Amazing. If I showed you a peacock, you’d know immediately it was NBC. Even without those three little letters. If I hummed a quick “bum-bum-bum-bum” (which is rather hard to do on a blog), trust me, you’d know it was Intell.
How many more brands do you know by a color? A sound? A single letter? A stylized mark? These companies don’t even have to say their name … yet you know who they are. You know what they sell. You know what they stand for.
Now, when I say “25% off!” … who do you think of? Exactly. Nobody owns it. And it will never build your brand. Getting people in your door is part of building a business and paying the bills. We understand that. But long-term, if you don’t have any branding, the next guy who shouts “25% off!” will run off with your customers, because they won’t know the difference.*
*Any similarity to current client direction is purely coincidental. Really.
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