How To Get Buzz'd.

Henry Ford once said, “one who stops advertising to save money would stop a clock to save time.” We ad agencies like to quote that to point out the lunacy of trimming ad budgets in economic downturns. But don’t take our word for it. YouGov’s BrandIndex compiled daily feedback from thousands of consumers for the first half of the year in order to find out which brands consumers are buzzing about and which brands they're not. Surprise! The ones spending money got the buzz. According to Ted Marzill, global managing director of BrandIndex, there's been less activity on the advertising front, presenting opportunities for marketers willing to open their wallets to stand out among the silence. "For brands taking the initiative, it's paying off. We're seeing that in the buzz numbers." Take note, clients. Take note.