Burger King is losing to McDonald’s in a big way. Is it their food? Their business strategy? Their ad strategy? Well, that last one is of great interest to us, of course. And here’s the deal, according to BusinessWeek. Burger King ads get a lot of industry buzz. They are irreverent, funny, sexy — and they win their ad agency a lot of recognition. But according to franchisees, the advertising actually costs them business. So, awards and buzz aside, is that a good strategy? Should agencies be pushing their clients to do funny or odd or irreverent for sake of creativity, awards, ego? Well, we know what WE think.
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